#commercialisation

w'air partners with The Cobblers, USA

23 May 2022

This month, w'air confirmed the announcement that it is partnering with the amazing team The Cobblers Kicks who pride themselves in 'shoe rescue'. 

The partnership enables the device to be sold online in the USA as 'the ultimate sneaker cleaning machine'.

e-commerce market-expansion e-commerce commercialisation

w'air extends its B2B and consumer reach

18 March 2022

Less than 9 months since its official launch, w'air now retails online with Selfridges, Amazon and Currys as well as through its own e-commerce site justwairit.com. Its B2B proposition across multiple verticals is gaining momentum too.

e-commerce e-commerce commercialisation innovation

Pilot Lite CEO to speak at IFE

28 February 2022

Mike Anstey, Pilot Lite CEO, has been tapped to speak at the International Food & Drink Manufacturers event in London. He and his co-panelists will address the topic 'Buy or build? Where next for NPD innovation?' on Weds 23 March at 11:15 GMT.

food food-bev cpg futurefoodtech commercialisation innovation food futurefoodtech