#launch
News
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The Simple Root launches in the US
28 June 2022
The Simple Root™, a new global plant-based brand backed by Pilot Lite and the multinational McCain Foods company, has announced that it will launch a vegetable-forward line of dips, cream cheese-style spreads and artisan cheese-style spreads in the US this fall.

Simply Roasted voted 'Top Launch 2021'
17 January 2022
We are delighted to announce that Simply Roasted was awarded ‘Top Launch 2021’ by The Grocer. To be recognised in such an incredibly competitive category was the ideal way to wrap up 2021 and gives the brand great momentum going into the new year.
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Ground-breaking plant-based brand
14 September 2021
September sees the launch of another exciting venture; The Simple Root® is a new, plant-based brand designed to meet the ever-increasing consumer demand for healthier, meat and dairy free, versatile and sustainable food solutions.
launch food-bev futurefoodtech innovation launch futurefoodtech
Case Studies
Case Study: Pilot Lite Group
Eliminating On-Premise Single-Use Glass Bottles
A global alcohol beverage company engaged Pilot Lite to manage the implementation of ecoSPIRITS™, a low-carbon, low-waste distribution technology for the on-premise consumption of its premium spirits.
validationlaunchscaleenvironment food-bev market-expansion innovation environment sustainability scale launch validation

Case Study: Pilot Lite Group
Expert Oral Therapy at Home
Pilot Lite has harnessed a pioneering, disruptive and patented hydrodynamic technology from one of the leading global Corporates in Oral Care to develop an advanced water flosser that is twice as effective at removing plaque.
business-readinesslaunch cpg commercialisation innovation launch business-readiness plc plc

Case Study: Pilot Lite Ventures
The world's first eco-friendly, handheld fabric care device
w'air is a revolutionary and versatile fabric care system that spot cleans, deep cleans & refreshes anything from sneakers and sofas to clothing and carpets using just a fraction of the water, energy and detergent of conventional methods.
launchenvironment wair europe africa asia america innovation environment sustainability launch america asia africa europe wair plc plv plv plc
