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First OOH campaign for simply roasted crisps

16 November 2022

Simply Roasted, the award-winning ‘Better For You’ crisps range, has launched its first ever Out of Home advertising campaign this week, including billboard-sized bags of crisps for all to see until 21st November.

The special build will be in place for two weeks and is designed to amplify the Simply Roasted listing in 250 Waitrose & Partners stores and on Ocado, which launched in September 2022.

The London site special build forms part of Simply Roasted’s first and wider national OOH campaign coinciding with the brand’s successful in-store promotions at Waitrose, including sampling initiatives which have resulted in a 300% sales uplift. 

Simply Roasted is the innovative Better-For-You crisp range, created in Norfolk using a patented roasting process developed over a 10-year period. Always roasted and never fried - making it the only roasted potato crisp on the market - Simply Roasted crisps are made by triple cooking a simple, whole slice of potato - offering all the flavour and more crunch than a traditional fried crisp but with 50 percent less fat, 25% less salt and under 99 calories (per serving). 

Frances Duffy, Head of Sales at Simply Roasted says: “We’re thrilled to launch our first Out of Home campaign for Simply Roasted after a superb start to our listing with Waitrose & Partners. We’re just beginning on this front, and we’re excited to see what boundaries we can push with future campaigns.”

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