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w'air partners with The Cobblers, USA

23 May 2022

This month, w'air confirmed the announcement that it is partnering with the amazing team The Cobblers Kicks who pride themselves in 'shoe rescue'. 

The partnership enables the device to be sold online in the USA as 'the ultimate sneaker cleaning machine'.

According to Cowen Equity Reseach in 2019, the global sneaker market could potentially be worth $30bn by 2030. The sneaker resale market alone is growing rapidly and is valued at around $10bn. With the USA accounting for over a quarter of the world's footwear sales, the time was right to expand into this exciting, dynamic, 'sneakerhead' market.

Thanks to this new partnership, w'air devices will be sold via The Cobblers' dedicated website, which also features sneaker cleaning video content showing the device in action.

e-commerce market-expansion e-commerce commercialisation