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Case Study:

The world's first eco-friendly, handheld fabric care device

launch environment wair europe africa asia america plv plc

w'air is a revolutionary and versatile fabric care system that spot cleans, deep cleans & refreshes anything from sneakers and sofas to clothing and carpets using just a fraction of the water, energy and detergent of conventional methods.

The challenge

According to a 2017 AEG Research Study, a staggering 90 percent of the clothes we wash don't actually need to be, which results in unnecessary environmental harm and wear and tear. Added to this is the extraordinary volumes of shoes, clothing and other soft furnishings that end up prematurely in landfill.

The solution

w’air is a sustainable fabric care system developed with Pilot Lite’s patented hydrodynamic technology that harnesses the power of micronized water particles and detergent to effectively clean & protect clothing and other fabrics, keeping them looking newer and fresher for longer.

Compared to conventional methods, w’air uses 99 percent less water and up to 77 percent less detergent to:

• Spot clean items like sneakers, sofas, cushions and carpets that can't or shouldn't be machine washed
• Deep clean delicates, eliminating the need for costly and damaging dry cleaning
• Remove stains, dirt and odours without the need for long soaks and harsh, intensive scrubbing
• Refresh fabrics and lightly worn clothing so you can wear them for longer between washes

The w’air hydrodynamic cleaning technology directs a highly calibrated stream of water and detergent through a patented nozzle design. The unique geometry of the water/detergent stream was developed by scientists who analyzed more than 11,000 different combinations of air, water, surfactants, pressure and nozzle angles to determine the optimum cleaning solution.

The w’air device launched in Spring 2021 with an exclusive high street partnership with Selfridges and is now available across Europe via Amazon, in the US - thanks to our partners at The Cobblers Kicks as well as directly via www.justwairit.com.